the Power of Vertical Video: Elevating Your Product Launch Game on TikTok and Instagram
Are you about to roll out a new product or introduce a fresh service to your offerings? Want to capture your audience's attention like a moth to a flame and leave them buzzing with anticipation? Then it's time to embrace the game-changer that is vertical video for TikTok and Instagram.
Embracing the Vertical Video Revolution: What, Why, and How
Vertical video is a content format specifically designed for viewing on mobile devices in portrait mode. It's an immersive, full-screen experience that has taken social media platforms by storm, making it a powerful tool in your marketing arsenal.
But why does it matter so much, especially for product or service launches? Well, the answer lies in its inherent advantages:
Mobile-First: Vertical videos are perfect for mobile-first platforms like TikTok and Instagram. They fill the entire screen, creating an immersive experience for the viewer.
Better Engagement: The full-screen experience ensures fewer distractions and better engagement, increasing the likelihood of your message getting through.
Platform Compatibility: Vertical videos are compatible with the platform algorithms of TikTok and Instagram, improving reach and engagement.
So, how can you leverage this trend for your product launches? That’s where Brand Savage, the leading social media videographer in Hamilton, Burlington, and Mississauga, steps in.
The Brand Savage Way: Storytelling Through Vertical Video
At Brand Savage, we understand that every product has a story to tell. And when it comes to launches, it's all about making that story captivating and memorable. We create engaging vertical videos that weave a compelling narrative around your product or service, bringing its unique selling points to life in a way that resonates with your target audience.
A Trip Down Memory Lane with Wize Spirits co.
One of our standout projects was the launch of Wize Spirits' new flavour, Citrus Mist. Inspired by the nostalgic Mountain Dew flavour, Citrus Mist needed a launch that echoed its roots. We created a 15-second throwback that paid homage to the outlandish and extreme Mountain Dew commercials of the 90s. Through carefully curated mood boards and shot lists, we were able to film this reel on a tight timeline and posted just intime for Wize’s official rollout.
The result? An electrifying vertical video that screamed nostalgia, filled with bright colours, radical stunts, and over-the-top energy that perfectly encapsulated the spirit of Citrus Mist. The video was a hit, garnering massive engagement and driving buzz around the new flavour.
What’s more, we were also to repurpose a lot of the content to make custom animated gifs for their website offering an incredible value to the company ontop of the initial investment.
Ask us how many takes it took us to nail this shot.
No videographers were injured in the making of this reel.
FAQ: All You Need to Know About Vertical Video for Launches
As your trusted social media videographer in Hamilton, Burlington, and Mississauga, we're here to address any questions you might have about leveraging vertical video for product launches.
Q: Can I use the same video content for TikTok and Instagram?
A: While you can technically use the same content, we recommend tailoring your video to each platform's unique characteristics for maximum impact.
Q: How long should my launch video be?
A: For TikTok, the sweet spot is around 9-15 seconds, while for Instagram, keeping it under a minute works best.
Taking Your Launch Strategy to New Heights with Vertical Video
Imagine what story you could tell with your next product or service launch. How could a vertical video on TikTok and Instagram elevate your brand?
If you're ready to bring your launch game to new heights, connect with Brand Savage. We're excited to help you create compelling vertical videos that tell your product's story, resonate with your audience, and leave a lasting impression.
